February 7, 2024
I’ve lived near Atlanta for the past decade and have enjoyed much of what it offers. If you think of the city, you might remember that Coca-Cola was founded here in 1892, and today, you can visit its factory and taste 60 different Coke flavors. It is a unique experience. I’ve realized that in the last 132 years, this company has stuck to its mission to get this sweet drink into the hands of everyone worldwide. I’ve been to the jungles of Congo and have seen the famous logo. I’ve been with a taxi driver in Pakistan enjoying a fresh can of Coke. I have been to the far corners of the world and have found that everyone knows about Coca-Cola.
One day it dawned on me that most of these people have never heard the name of Jesus. So if it took Coca-Cola less than 150 years to take its product into all the world, why is it that after 2,000 years, over 40% of the entire world population still has little to no access to the Gospel? And why is it that over 1.7 billion people have never once heard the name of Jesus? This isn’t a money issue but rather a heart issue.
I believe the biggest reason is that Christians have been distracted. The enemy has distracted us from making the main thing the main thing. Which is fulfilling the Great Commission here on earth. In Matthew 29:19-20, Jesus gives us a specific command, “Go, therefore, and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit, teaching them to follow all that I commanded you; and behold, I am with you always, to the end of the age.”
In the article Recognizing God’s Priority for Missions, Bill Bright writes, “According to the latest figures, the Christian world spent 140 billion dollars on its own church budgets and home missions while sending only 7.5 billion overseas. In literature distribution, non-Christian nations received a mere 1 percent of all Christian books and publications; in broadcasting, 99 percent of all Christian radio/TV dollars were spent in evangelized countries. An estimated 95 percent of all money raised for church budgets in North America goes to domestic use, 4.5 percent goes to established missions, while only 0.5 percent is sent to frontier missions.”
What would it look like if individual Christians and Churches leveraged their generosity to reach those who have never heard the name of Jesus? Jesus is looking for Great Commission believers who live with Great Commandment hearts. If Coca-Cola can do it, we can do it as the Church. If you open up your eyes you’ll see that the harvest is ripe. Will you go?
I hope you enjoy this week’s podcast about fulfilling the Great Commission. Be sure to subscribe to the podcast on YouTube or other podcasting platforms like Spotify, Apple Podcasts, and Podbean!
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